Who's behind Sitefar
Sitefar is a small, independent product, built and run from Romania. Here's who makes it, why, and what you can count on.

Pavel Lupu
Founder · Bucharest, Romania
I design and build websites for a hobby, and I've worked with WordPress for over ten years. These days I look after 8 client sites, and I built Sitefar because I wanted a simpler way to keep them all up to date.
Why Sitefar exists
Looking after WordPress sites is mostly small, repetitive work: log in, check what's out of date, update, hope nothing breaks, repeat for the next site. Multiply that by a handful of client sites and it eats a day a week.
My client sites were spread across different hosts, each with its own wp-admin. Checking for updates meant logging in to every one of them, and now and then a site slipped my mind and fell behind. So I asked myself: why not have them all in one place?
Sitefar is the tool I wanted: every site in one place, updates you review before they happen, and an undo when one goes wrong. It also works with AI assistants like Claude and ChatGPT, within limits you set.
What you can count on
You stay in control
Nothing changes on a site until you ask. Risky changes from an AI assistant need a plan you approve first.
Every update can be undone
Broken plugin and theme updates are rolled back automatically, and you can undo any update for 7 days.
Your data stays yours
Hosted in the EU, WordPress credentials encrypted, analytics only with consent. Delete your account and everything goes with it.
Honest about limits
What Sitefar doesn't do yet, such as multisite networks, is written down in the docs, not hidden.
The company
- Company
- Where Design SRL
- Registration
- 34856386
- Address
- Iuliu Maniu 246, cam. 412, Romania
- Contact
- contact@sitefar.com
Try Sitefar on your own sites
Questions first? Write to contact@sitefar.com. You'll get an answer from a person.